PAUL FORD // COPYWIRE

MIND FOR HIRE: Content Strategy

Paul can figure out a technology in a few hours and write about it like an expert, whether he's documenting it or selling it. We've worked together on over a dozen projects, and Paul always makes sure the job is done right.
Jim Esch

As a freelance Content Strategist, I: write Web sites and add "story" to business plans; contribute to marketing strategy; write articles and "advertorials" to promote corporate identity; produce compelling multimedia presentations (or investor road shows); and develop copy for Web sites, brochures, corporate reports, press releases, and sales training.


What Makes the Content Strategist?

``It was an insanely huge project launch. I had 3 writers cranking out work. All of it needed the same editorial voice. Paul Ford wrote, edited, strategized, and delivered everything I needed.''

Paul Alexander, Ice, Inc.

Experience as a writer. I know how to make language work to persuade and sell, whether a 5-word banner ad, a one-hundred-page white paper, a PowerPoint presentation, or a database-driven e-commerce Web site.

Experience in the client service industry. I've worked across the client-service spectrum: copywriter, sales support, programmer, HTML coder, project manager, senior writer, brand strategist, business strategist. I can write across disciplines.

Deep understanding of the graphic design process. Marketing is a visual process; I prefer to work closely with designers, looking for ways to make the copy reinforce the brand image.

Unparalleled Web experience. I can deliver your copy in HTML according to your specification; I can also deliver copy in formatted SQL statements for database-driven Web pages. As an knowledgeable Perl programmer and occasional systems administrator, with 7 years of Unix and Linux experience, I can think like an engineer - and then explain the engineer's thinking to the consumer in clear, non-technical language.

Emphasis on Brand. Your name, Web site, corporate identity materials, PowerPoint presentations - all of these must promote and reinforce your brand identity. I believe strongly that good writing, based on a coherent content strategy, increases brand equity - and with each engagement, I work to deliver on that belief.




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